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Seafood from New Zealand's Pristine Waters to Your Pet's Bowl

We're pretty passionate about where our seafood comes from – and trust us, New Zealand's crystal-clear waters are about as good as it gets!

School of fish in clean ocean waters providing sustainable seafood ingredients for natural pet food NZ

Pure Waters. Exceptional Seafood.

New Zealand is world-renowned for its untouched marine environment and strict sustainability standards. The cold, clean waters surrounding these islands produce some of the planet's highest-quality seafood, and that's exactly what we want in your pet's bowl.

What makes it so special? New Zealand's remote location and rigorous environmental protections mean the fish are swimming in some of the purest ocean waters you'll find anywhere. There's less pollution, fewer contaminants, and a natural ecosystem that's carefully managed and protected. It's like the difference between drinking mountain spring water and regular tap water – you can just feel the quality difference.

Fishing boat harvesting sustainable seafood used in pet food NZ

Responsibly Sourced, Carefully Protected

We work with certified sustainable fisheries that follow responsible harvesting practices, ensuring healthy fish populations for generations to come. From the moment these fish are caught to when they arrive in your pet's meal, we maintain strict quality controls.

So when you see "New Zealand seafood" on our ingredients list, know that you're giving your pet protein from waters so pristine, they're the envy of the world. It's ocean-to-bowl goodness that both you and your pet can feel great about!

Our Fish from New Zealand Waters

Jack Mackerel have a moderately oily flesh that is high in Omega 3. Wild caught Jack Mackerel from New Zealand are a mid-water fish caught all year round. Sealord Jack Mackerel are from a sustainable and well-managed fishery.

Southern blue whiting have a delicate white flesh that flakes easily and a low oil content. Wild caught southern blue whiting are a deep water fish, caught between August and October. All Sealord southern blue whiting are from sustainable and well managed fisheries

Hoki is a highly digestible white fish with delicate, moist flesh and a naturally mild flavour, making it ideal for premium pet food. It's soft, flaky texure supports excellence palatability and is gentle on digestion, making it suitable for pets across all life stages. Wild caught hoki from New Zealand are a deep water fish that are caught all year round, with peak season from May to August. All Sealord hoki are from a well managed and sustainable fishery in accordance with the Marine Stewardship Council’s principles and criteria for sustainable fishing

New Zealand salmon is prized for its premium quality, raised in cold, clean ocean waters that produce a firm texture and rich, clean flavour. Naturally high in omega-3s and carefully farmed under strict environmental standards, it’s a nutritious and sustainable choice.